digital-analytics

Countly is a privacy-first, AI-powered analytics and engagement platform for understanding and optimizing customer journeys across digital applications, from desktop and mobile to IoT and connected environments.

R package to access Adobe Analytics Reporting API v1.4

Ingestly Client JavaScript SDK for modern web analytics.

Ingestly Endpoint for Real-Time Analytics powered by Fastly & Google BigQuery

Roger Watcher is a powerful extension to validate the implementation of Universal Analytics.

DP6 Open Initiatives

SDK tools that are used for UIC, iOS or Android for Tealeaf

MCP server for marketing technology analysis with AI assistants. Enables Claude and other MCP clients to detect analytics tools, tag managers, and advertising pixels through conversational interfaces.

R package to access Adobe Analytics Reporting API v2

AI-powered privacy-first digital analytics platform with predictive insights, cookieless tracking, and full GDPR/PECR compliance. Self-hosted alternative to Google Analytics.

Web Analytics Implementation Playground

Demonstration project for Adobe Web SDK, AEP Experience Event schemas, Adobe Launch configuration, and Customer Journey Analytics modeling with payload validation.

GA4 e-commerce tracking implementation using Google Tag Manager, dataLayer events, JavaScript, and GitHub Pages.

Analytics & Data Science lead - Mastercard | Masters - Information Systems | Over 8+ Yrs Driving Growth in Retail, Marketing, & Product with Data and AI

website traffic and ranking data

Projeto para análise de dados de vídeos virais (TikTok e YT Shorts) estimulado pela cadeira de Business Analytics da Universidade Federal do Ceará.

Static, independent GTM web-container audit and optimization from locked source evidence, with exact target validation and a human analyst workbook.

🎣 This project dives into customer behavior on an online store, analyzing funnel fallout rates and campaign performance. By leveraging diverse datasets, it tracks user interactions, evaluates conversion rates, and provides valuable insights on product views, cart additions, and purchases, with a focus on campaign impact.

A/B testing analysis of Vanguard's redesigned digital experience, including statistical validation, funnel analysis, Tableau executive dashboard, and business recommendations.

Analyzing a subscription-based digital product offering for financial advisory that includes newsletters, webinars, and investment recommendations. The offering has a couple of varieties, annual subscription, and digital subscription.