budget-relocation

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HanSun103 / EMC-Marketing-Mix-Modeling

GlobeStay Travel — Marketing Mix Modeling (MMM) Reproducible weekly panel analysis of total bookings vs performance, digital awareness, and offline media for US, UK (GB), and Germany, with interpretable regressions and budget scenarios.

elasticity marketing-mix-model roi-optimization budget-relocation

Updated Apr 15, 2026
Python

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