portfolio of business & marketing analytics coursework
Sales prediction of New Products using Bass Diffusion Model
Time series forecasting of US vehicle sales using Bass and Generalized Bass diffusion models, ACF analysis, and linear trend models in R.
Collection of case studies and theoretical frameworks in business analytics and strategy. Projects span CLV modeling, price optimization, diffusion models, and STP analysis, applying structured reasoning to real-world business problems.
Python implementation of the Bass diffusion model (OLS and non-linear least squares) fitted to PlayStation 4 sales
A Vensim system dynamics model of the fast-fashion industry — consumer adoption, resource consumption, and environmental impact — identifying which policy levers actually reduce emissions and waste.
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