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Open to senior SEO roles & consulting
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darrell0808-ops/README.md

Darrell Locke - SEO and Content Strategist specializing in technical SEO, content strategy, and AI search

Darrell Locke

SEO & Content Strategist — Technical SEO, Content Systems & AI Search (GEO/AEO)

I build durable organic visibility by connecting search demand, site architecture, evidence-led content, and measurable business outcomes. My experience spans 15 years in organic growth across the U.S., Canada, and international markets.

Portfolio & case studies → · SEO Growth Playbook → · Live prioritization tool → · Email

Featured Work

Project What it demonstrates
SEO & Content Strategy Portfolio Three documented international case studies, a full visual portfolio, team attribution, measurement context, and a five-phase organic-growth framework
SEO Growth Playbook A reusable technical SEO audit, AI-search readiness checklist, content brief, and 31-field keyword architecture template
SEO Opportunity Prioritizer A privacy-first browser tool with a transparent six-factor scoring model, live priority bands, accessible controls, and no data upload

Selected Team-Delivered Outcomes

Engagement Documented outcome My contribution
Roseberry KSA 50.4M impressions, 537K clicks, +71% organic traffic, 248 pages cited in AI search Topical architecture, content strategy, keyword discipline, programmatic pages, and AI-search positioning
Nasertrans Clicks +257%, impressions +144%, CTR +50%, average position improved by 6.2 spots Sub-niche pages, local intent, answer-first content, schema, and AI Overview engineering
ConcentSA 3.49M impressions, 39.4K commercial clicks, #1–#2 positions across KSA Seven content silos, entity graphs, image SEO, answer-first blocks, and local B2B layering

These outcomes came from cross-market programs delivered as part of a growth team. My role was SEO & Content Strategist. U.S. client names and performance data remain protected under NDA.

Core Expertise

  • Technical SEO: crawlability, indexation, site architecture, internal linking, Core Web Vitals, and structured data
  • Content Systems: entity-led briefs, topical clusters, programmatic pages, conversion-focused copy, and editorial operations
  • Search Strategy: keyword architecture, intent mapping, competitive analysis, local SEO, and international SEO
  • AI Search: GEO, AEO, entity clarity, citation-ready answer design, and visibility measurement
  • Growth Analytics: Google Search Console, GA4, Semrush, traffic-to-sales measurement, and executive reporting

Operating Approach

Discover → Strategize → Engineer → Produce → Amplify

I start with evidence, prioritize by business value and feasibility, solve technical constraints, publish useful expert-led content, and measure outcomes without overstating attribution.

Work With Me

Open to senior remote SEO roles, consulting engagements, and agency partnerships across the U.S. and Canada.

Email Darrell Locke · View the complete portfolio

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  1. darrell-locke-seo-portfolio darrell-locke-seo-portfolio Public

    SEO and content strategy portfolio by Darrell Locke: technical SEO, content architecture, international organic growth and AI search optimization (GEO/AEO).

  2. seo-growth-playbook seo-growth-playbook Public

    Open SEO operating system: technical audits, AI-search readiness, content briefs, and keyword architecture templates.

  3. seo-opportunity-prioritizer seo-opportunity-prioritizer Public

    Privacy-first SEO opportunity scoring tool for business value, demand, feasibility, authority fit, AI-answer value, and risk.

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