Senior Data Analyst | Turning Messy Data into Decisions That Move the Business

I'm a Senior Data Analyst with 4.5+ years of experience across product analytics, business intelligence, and data engineering — currently working at Maqsad, an ed-tech product.

I work with messy data to answer product and business questions, build reliable reporting, and uncover insights that help teams make better decisions. My work spans data, product, and business, from building data pipelines and dashboards to analyzing user behaviour, growth, and performance.

📍 Karachi, Pakistan (UTC+5) | 📄 Resume

• Product & User Analytics — retention, funnels, cohorts, and user behaviour
• Data Engineering & Workflow — dbt, Medallion Architecture, Spark ETL, and Python automation
• Dashboarding & Reporting — interactive dashboards and self-serve reporting for business teams
• SQL & Data Optimization — writing and optimizing queries and building reliable transformation layers
• Growth & Marketing Analytics — campaign performance, ROI tracking, and channel diagnostics
• Cross-Team Collaboration — work with Product, Marketing, and Leadership to turn data into actionable insights

• Cloud Cost Forecasting — A case study on forecasting cloud infrastructure costs as the business scales, based on how infrastructure costs actually behave rather than assuming they grow directly with demand.

B.E. Software Engineering — NED University of Engineering & Technology (CGPA: 3.88)

Always open to interesting data problems, collaborations, or conversations about analytics.

• LinkedIn: Hanifa Elahi
• Medium: @hanifa.elahi
• Kaggle: @hanifaelahi
• HackerRank: @hanifa_elahi
• Email: hanifa.elahi@gmail.com