diff --git a/app/agent-markdown/route.ts b/app/agent-markdown/route.ts
index 006d297..ce351d9 100644
--- a/app/agent-markdown/route.ts
+++ b/app/agent-markdown/route.ts
@@ -30,18 +30,18 @@ Everything at Dev Weekends is free for the community. Our core mission is to mak
 
 ## Primary links
 
-- Website: https://devweekends.com
-- Sessions: https://devweekends.com/sessions
-- Community: https://devweekends.com/community
-- Mentorship: https://devweekends.com/mentorship
-- Projects: https://devweekends.com/projects
+- Website: https://www.devweekends.com
+- Sessions: https://www.devweekends.com/sessions
+- Community: https://www.devweekends.com/community
+- Mentorship: https://www.devweekends.com/mentorship
+- Projects: https://www.devweekends.com/projects
 
 ## Agent and machine-readable discovery
 
 - Requested path: ${sourcePath}
-- llms.txt: https://devweekends.com/llms.txt
-- API catalog: https://devweekends.com/.well-known/api-catalog
-- Agent skills index: https://devweekends.com/.well-known/agent-skills/index.json
+- llms.txt: https://www.devweekends.com/llms.txt
+- API catalog: https://www.devweekends.com/.well-known/api-catalog
+- Agent skills index: https://www.devweekends.com/.well-known/agent-skills/index.json
 `
 
   return new NextResponse(markdown, {
diff --git a/app/dsoc/layout.tsx b/app/dsoc/layout.tsx
index 4339d85..a20b214 100644
--- a/app/dsoc/layout.tsx
+++ b/app/dsoc/layout.tsx
@@ -7,6 +7,7 @@ export const metadata: Metadata = {
   title: "DSOC: Dev Weekends Summer of Code",
   description:
     "Dev Weekends Summer of Code (DSOC) is a mentored open source program with a monthly stipend per milestone. 2026 applications are closed.",
+  alternates: { canonical: "/dsoc" },
 }
 
 export default function DsocLayout({ children }: { children: ReactNode }) {
diff --git a/app/dsoc/login/layout.tsx b/app/dsoc/login/layout.tsx
new file mode 100644
index 0000000..ceeb5aa
--- /dev/null
+++ b/app/dsoc/login/layout.tsx
@@ -0,0 +1,13 @@
+import type { Metadata } from "next"
+import type { ReactNode } from "react"
+
+// A sign-in screen has nothing to rank for
+export const metadata: Metadata = {
+  title: { absolute: "DSOC sign in | Dev Weekends" },
+  alternates: { canonical: "/dsoc/login" },
+  robots: { index: false, follow: false },
+}
+
+export default function DsocLoginLayout({ children }: { children: ReactNode }) {
+  return children
+}
diff --git a/app/dsoc/projects/layout.tsx b/app/dsoc/projects/layout.tsx
new file mode 100644
index 0000000..658467e
--- /dev/null
+++ b/app/dsoc/projects/layout.tsx
@@ -0,0 +1,11 @@
+import type { Metadata } from "next"
+import type { ReactNode } from "react"
+
+export const metadata: Metadata = {
+  title: { absolute: "DSOC projects | Dev Weekends" },
+  alternates: { canonical: "/dsoc/projects" },
+}
+
+export default function DsocProjectsLayout({ children }: { children: ReactNode }) {
+  return children
+}
diff --git a/app/dsoc/register/layout.tsx b/app/dsoc/register/layout.tsx
new file mode 100644
index 0000000..7a132c3
--- /dev/null
+++ b/app/dsoc/register/layout.tsx
@@ -0,0 +1,11 @@
+import type { Metadata } from "next"
+import type { ReactNode } from "react"
+
+export const metadata: Metadata = {
+  title: { absolute: "DSOC registration | Dev Weekends" },
+  alternates: { canonical: "/dsoc/register" },
+}
+
+export default function DsocRegisterLayout({ children }: { children: ReactNode }) {
+  return children
+}
diff --git a/app/dwosi/page.tsx b/app/dwosi/page.tsx
index 75b0550..14aa135 100644
--- a/app/dwosi/page.tsx
+++ b/app/dwosi/page.tsx
@@ -28,7 +28,7 @@ export const metadata: Metadata = {
     siteName: "Dev Weekends",
     title,
     description,
-    url: "https://devweekends.com/dwosi",
+    url: "https://www.devweekends.com/dwosi",
     images: [{ url: "/og-image.jpg", width: 1200, height: 630, alt: "Dev Weekends" }],
   },
   twitter: {
diff --git a/app/layout.tsx b/app/layout.tsx
index bf90253..799b5ae 100644
--- a/app/layout.tsx
+++ b/app/layout.tsx
@@ -8,7 +8,7 @@ import Script from 'next/script'
 import { Analytics } from "@/components/analytics"
 import { SiteHeader } from "@/components/site-header"
 import { dwosiThemeScript } from "@/app/dwosi/theme"
-import { jsonLdString, siteJsonLd } from "@/lib/seo"
+import { SITE_URL, jsonLdString, siteJsonLd } from "@/lib/seo"
 
 const inter = Inter({ subsets: ["latin"], display: "swap" })
 
@@ -16,12 +16,12 @@ const inter = Inter({ subsets: ["latin"], display: "swap" })
 const gaId = process.env.NEXT_PUBLIC_GA_ID
 
 export const metadata: Metadata = {
-  metadataBase: new URL('https://devweekends.com'),
+  metadataBase: new URL(SITE_URL),
   title: {
-    default: "Dev Weekends - Your Gateway to becoming a better Software Engineer",
+    default: "Dev Weekends | Great engineers. Greater impact.",
     template: "%s | Dev Weekends"
   },
-  description: "Join a thriving community of students and tech enthusiasts learning, building, and growing together through weekend events and bootcamps. Learn from industry experts and enhance your skills in various tech domains.",
+  description: "Great engineers. Greater impact. Dev Weekends is a free community of engineers with programs, mentorship, open source and partnerships that open doors to the world.",
   keywords: ["software engineering", "tech community", "coding bootcamp", "mentorship", "tech events", "developer community", "programming", "software development", "tech learning", "career development"],
   authors: [{ name: "Dev Weekends Team" }],
   creator: "Dev Weekends",
@@ -46,14 +46,14 @@ export const metadata: Metadata = {
   openGraph: {
     type: "website",
     locale: "en_US",
-    title: "Dev Weekends - Your Gateway to becoming a better Software Engineer",
-    description: "Join a thriving community of students and tech enthusiasts learning, building, and growing together through weekend events and bootcamps.",
+    title: "Dev Weekends | Great engineers. Greater impact.",
+    description: "Great engineers. Greater impact. Dev Weekends is a free community of engineers with programs, mentorship, open source and partnerships that open doors to the world.",
     siteName: "Dev Weekends",
   },
   twitter: {
     card: "summary_large_image",
-    title: "Dev Weekends - Your Gateway to becoming a better Software Engineer",
-    description: "Join a thriving community of students and tech enthusiasts learning, building, and growing together through weekend events and bootcamps.",
+    title: "Dev Weekends | Great engineers. Greater impact.",
+    description: "Great engineers. Greater impact. Dev Weekends is a free community of engineers with programs, mentorship, open source and partnerships that open doors to the world.",
     creator: "@devweekends",
   },
   robots: {
diff --git a/app/links/page.tsx b/app/links/page.tsx
index 14aed6d..bd3be84 100644
--- a/app/links/page.tsx
+++ b/app/links/page.tsx
@@ -27,7 +27,7 @@ export const metadata: Metadata = {
   openGraph: {
     title: "Dev Weekends | Links",
     description: "Find and join the right Dev Weekends community in one tap.",
-    url: "https://devweekends.com/links",
+    url: "https://www.devweekends.com/links",
     images: ["/og-image.jpg"],
   },
 }
diff --git a/app/llms-full.txt/route.ts b/app/llms-full.txt/route.ts
index 1a77839..cdd5d16 100644
--- a/app/llms-full.txt/route.ts
+++ b/app/llms-full.txt/route.ts
@@ -5,37 +5,37 @@ export function GET() {
 
 ## Organization
 Name: Dev Weekends
-Website: https://devweekends.com
+Website: https://www.devweekends.com
 Description: Community-driven software engineering education through weekend sessions, mentorship, project building, and tech initiatives.
 
 ## Public Website URLs
-- https://devweekends.com/
-- https://devweekends.com/team
-- https://devweekends.com/community
-- https://devweekends.com/sessions
-- https://devweekends.com/projects
-- https://devweekends.com/mentorship
-- https://devweekends.com/mentor
-- https://devweekends.com/testimonials
-- https://devweekends.com/ambassadors
-- https://devweekends.com/ambassador-program
-- https://devweekends.com/fellowship
-- https://devweekends.com/network
+- https://www.devweekends.com/
+- https://www.devweekends.com/team
+- https://www.devweekends.com/community
+- https://www.devweekends.com/sessions
+- https://www.devweekends.com/projects
+- https://www.devweekends.com/mentorship
+- https://www.devweekends.com/mentor
+- https://www.devweekends.com/testimonials
+- https://www.devweekends.com/ambassadors
+- https://www.devweekends.com/ambassador-program
+- https://www.devweekends.com/fellowship
+- https://www.devweekends.com/network
 
 ## Program URLs
-- https://devweekends.com/dsoc
-- https://devweekends.com/dsoc/projects
-- https://devweekends.com/dsoc/register
+- https://www.devweekends.com/dsoc
+- https://www.devweekends.com/dsoc/projects
+- https://www.devweekends.com/dsoc/register
 
 ## Discovery and Interoperability
-- robots.txt: https://devweekends.com/robots.txt
-- sitemap.xml: https://devweekends.com/sitemap.xml
-- llms.txt: https://devweekends.com/llms.txt
-- API Catalog: https://devweekends.com/.well-known/api-catalog
-- OpenAPI: https://devweekends.com/openapi.json
-- API Documentation: https://devweekends.com/api-docs
-- API Health: https://devweekends.com/api/health
-- Agent Skills Index: https://devweekends.com/.well-known/agent-skills/index.json
+- robots.txt: https://www.devweekends.com/robots.txt
+- sitemap.xml: https://www.devweekends.com/sitemap.xml
+- llms.txt: https://www.devweekends.com/llms.txt
+- API Catalog: https://www.devweekends.com/.well-known/api-catalog
+- OpenAPI: https://www.devweekends.com/openapi.json
+- API Documentation: https://www.devweekends.com/api-docs
+- API Health: https://www.devweekends.com/api/health
+- Agent Skills Index: https://www.devweekends.com/.well-known/agent-skills/index.json
 
 ## AI Preferences
 Content-Signal: ai-train=no, search=yes, ai-input=no
diff --git a/app/llms.txt/route.ts b/app/llms.txt/route.ts
index f134b73..0fef1f2 100644
--- a/app/llms.txt/route.ts
+++ b/app/llms.txt/route.ts
@@ -4,24 +4,24 @@ export function GET() {
   const body = `# Dev Weekends
 > Dev Weekends is a learning community for software engineers with events, mentorship, projects, and career growth programs.
 
-Canonical: https://devweekends.com
-Sitemap: https://devweekends.com/sitemap.xml
-Robots: https://devweekends.com/robots.txt
+Canonical: https://www.devweekends.com
+Sitemap: https://www.devweekends.com/sitemap.xml
+Robots: https://www.devweekends.com/robots.txt
 
 ## Primary Pages
-- Home: https://devweekends.com/
-- Team and story: https://devweekends.com/team
-- Sessions: https://devweekends.com/sessions
-- Community: https://devweekends.com/community
-- Links: https://devweekends.com/links
-- Projects: https://devweekends.com/projects
-- Mentorship: https://devweekends.com/mentorship
+- Home: https://www.devweekends.com/
+- Team and story: https://www.devweekends.com/team
+- Sessions: https://www.devweekends.com/sessions
+- Community: https://www.devweekends.com/community
+- Links: https://www.devweekends.com/links
+- Projects: https://www.devweekends.com/projects
+- Mentorship: https://www.devweekends.com/mentorship
 
 ## Machine-Readable Discovery
-- API Catalog (RFC 9727): https://devweekends.com/.well-known/api-catalog
-- OpenAPI: https://devweekends.com/openapi.json
-- API Health: https://devweekends.com/api/health
-- Agent Skills Index: https://devweekends.com/.well-known/agent-skills/index.json
+- API Catalog (RFC 9727): https://www.devweekends.com/.well-known/api-catalog
+- OpenAPI: https://www.devweekends.com/openapi.json
+- API Health: https://www.devweekends.com/api/health
+- Agent Skills Index: https://www.devweekends.com/.well-known/agent-skills/index.json
 
 ## Content Preferences
 - Content-Signal: ai-train=no, search=yes, ai-input=no
diff --git a/app/page.tsx b/app/page.tsx
index 7f5653a..cdeead7 100644
--- a/app/page.tsx
+++ b/app/page.tsx
@@ -1,4 +1,4 @@
-import type { Metadata } from "next"
+import { withSocial } from "@/lib/seo"
 
 import { Communities, Products } from "@/components/home/sections-mid"
 import { Partnerships, Qantara, Resources, Voices } from "@/components/home/sections-bottom"
@@ -6,11 +6,16 @@ import { StartHere } from "@/components/site/start-here"
 import { Hero, Impact, Network, Outcomes, Reach } from "@/components/home/sections-top"
 import "./home.css"
 
-export const metadata: Metadata = {
+const title = "Dev Weekends | Great engineers. Greater impact."
+
+export const metadata = withSocial({
+  title: { absolute: title },
   description:
     "Great engineers. Greater impact. Dev Weekends is a free community of engineers with programs, mentorship, open source and partnerships that open doors to the world.",
   alternates: { canonical: "/" },
-}
+  openGraph: { title },
+  twitter: { title },
+})
 
 /** The header and footer come from the root layout, shared with every other page. */
 export default function HomePage() {
diff --git a/app/sitemap.ts b/app/sitemap.ts
index 96a02c0..f98202c 100644
--- a/app/sitemap.ts
+++ b/app/sitemap.ts
@@ -3,7 +3,9 @@ import path from 'path'
 import matter from 'gray-matter'
 import { MetadataRoute } from 'next'
 
-const baseUrl = 'https://devweekends.com'
+import { SITE_URL } from '@/lib/seo'
+
+const baseUrl = SITE_URL
 
 type Entry = {
   path: string
diff --git a/lib/seo.ts b/lib/seo.ts
index 565a914..3e5fd67 100644
--- a/lib/seo.ts
+++ b/lib/seo.ts
@@ -5,7 +5,8 @@
 
 import type { Metadata } from 'next'
 
-export const SITE_URL = 'https://devweekends.com'
+// The live site answers on www; the bare domain redirects there
+export const SITE_URL = 'https://www.devweekends.com'
 export const SITE_NAME = 'Dev Weekends'
 export const SITE_TAGLINE = 'Great engineers. Greater impact.'