SKILL.md

name	tw-ecom-operations-promotion
description	Run Taiwan e-commerce promotional campaigns — 雙11, 618, 年中慶, 雙12, 週年慶, 母親節. Covers promo calendar, stacking rules across platforms, 檔期 pricing strategy, inventory allocation, and post-campaign 退貨 handling. Use when planning a specific campaign or building a year-round 檔期 schedule. Do NOT use for ad ROI measurement (use `ecom-promo-roi`). STATUS: SKELETON — body pending.
metadata	category domain layer related_mcps related_skills last_verified status tags WP-01 電商 ecommerce-tw operations ecom-promo-roi tw-ecom-operations-pricing tw-ecom-operations-customer-service tw-ecom-marketplace-shopee tw-ecom-marketplace-momo 2026-04 skeleton taiwan e-commerce promotion campaign

Taiwan Promotional Campaign Operations

STATUS: SKELETON — body pending.

When to use this skill

• Planning a specific 檔期 (雙11, 618, 年中慶, etc.)
• Building year-round 檔期 calendar
• Cross-platform promo stacking design
• Inventory allocation across DTC + marketplace channels during peak
• Post-campaign 退貨 / 爭議 handling

Do NOT use when

• Ad ROI measurement → ecom-promo-roi
• Pricing strategy in isolation → tw-ecom-operations-pricing

Core concepts

TODO: TW promo calendar, stacking hierarchy, DTC vs marketplace behavior during peaks.

Decision tree

TODO: which 檔期 to participate in, channel mix, discount depth.

Implementation guidance

TODO: 檔期 plan template, inventory buffer, support staffing.

Gotchas

TODO: 5-6 pitfalls (stacking over-discount, platform fee waiver traps, inventory over-commit, return spike 2 weeks after peak, marketplace cancelation penalties).

IRON LAW

TODO.

Output Format

TODO.

Related

• ecom-promo-roi
• tw-ecom-operations-pricing

Last verified: 2026-04