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SKILL.md

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name tw-ecom-operations-line-oa
description Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use `ecom-rfm-analysis` or `biz-cac-ltv`). STATUS: SKELETON — body pending.
metadata
category domain layer related_mcps related_skills last_verified status tags
WP-01 電商
ecommerce-tw
operations
ecom-rfm-analysis
biz-cac-ltv
tw-ecom-compliance-pdpa
2026-04
skeleton
taiwan
e-commerce
crm
line-oa

LINE OA CRM Operations

STATUS: SKELETON — body pending.

When to use this skill

  • Designing LINE OA strategy for a TW brand
  • Setting up rich menu, auto-response, tagging
  • Segmenting members for broadcasts
  • Integrating LINE Pay into OA flow
  • Measuring LINE OA ROI vs EDM

Do NOT use when

  • Generic RFM → ecom-rfm-analysis
  • CAC/LTV framework → biz-cac-ltv

Core concepts

TODO: LINE OA tier pricing (輕用量 / 中用量 / 高用量), broadcast vs narrowcast cost asymmetry, tagging strategy.

Decision tree

TODO: member behavior → tag → channel.

Implementation guidance

TODO: onboarding flow, tagging logic, broadcast template, ROI measurement.

Gotchas

TODO: 5-6 pitfalls (tier upgrade mid-month cost, blocked-user bloat, PDPA consent for broadcast, 1-to-1 latency during peak, LINE Notify deprecation impact).

IRON LAW

TODO.

Output Format

TODO.

Related

  • ecom-rfm-analysis
  • tw-ecom-compliance-pdpa

Last verified: 2026-04