diff --git a/apps/api/autumn.config.ts b/apps/api/autumn.config.ts
index f92a8e1bb4..6eca3c6cc8 100644
--- a/apps/api/autumn.config.ts
+++ b/apps/api/autumn.config.ts
@@ -128,14 +128,16 @@ export const startup = plan({
 			},
 		},
 		{
-			// BETA (2026-08-17): free and unlimited while product events are in
-			// beta. Usage is still metered by the gateway and tracked in Autumn so
-			// we know real volumes before pricing it. To start charging, replace
-			// `unlimited` with e.g. `included: 1_000_000` and a
-			// `price: { amount: 0.05, billingUnits: 1000, billingMethod:
-			// "usage_based", interval: "month" }` ($0.05 per 1,000 events).
+			// $5 per 1M events past 1M. Billed per 1,000 because Autumn rounds
+			// overage up to whole blocks; a 1M block would charge $5 for one event.
 			featureId: "product_events",
-			unlimited: true,
+			included: 1_000_000,
+			price: {
+				amount: 0.005,
+				billingUnits: 1000,
+				billingMethod: "usage_based",
+				interval: "month",
+			},
 		},
 		{
 			// One credit is one dollar of model spend after markup.
diff --git a/apps/landing/messages/en.json b/apps/landing/messages/en.json
index 893253fc24..da27624166 100644
--- a/apps/landing/messages/en.json
+++ b/apps/landing/messages/en.json
@@ -128,14 +128,14 @@
 	"pe_point_1_body": "Set maple.product_event.name on a span and it becomes an event, in any language. The event keeps a link to the trace that ran it.",
 	"pe_point_2_title": "One person, start to finish",
 	"pe_point_2_body": "An anonymous visit to your site joins the user it signs up as. Funnels count people, not cookies.",
-	"pe_point_3_title": "Free while in beta",
-	"pe_point_3_body": "Product events are unlimited during the beta and kept for 365 days. Automatic page views are not counted.",
+	"pe_point_3_title": "1M events free every month",
+	"pe_point_3_body": "Then $5 per million. Automatic page views are never counted, and every event is kept for 365 days.",
 	"pe_link_feature": "Product events →",
 	"pe_link_docs": "Product events docs",
 	"nav_product_events": "Product Events",
 	"nav_desc_product_events": "Funnels, drop-off and paths on your events",
 	"feat_pe_seo_title": "Product Analytics and Funnels | Maple",
-	"feat_pe_seo_desc": "Track product events from the browser, your backend or any OpenTelemetry span. Build funnels, drop-off and paths next to your traces and metrics. Unlimited while in beta.",
+	"feat_pe_seo_desc": "Track product events from the browser, your backend or any OpenTelemetry span. Build funnels, drop-off and paths next to your traces and metrics. 1M events a month included, then $5 per million.",
 	"feat_pe_hero_title": "Product analytics, next to the trace",
 	"feat_pe_hero_lede": "Page views arrive on their own. Track the rest from the browser, your backend or a span you already emit, and see where people stop on the same dashboards as your latency.",
 	"feat_pe_artifact_title": "Find the step where people stop",
@@ -802,7 +802,9 @@
 	"faq_metrics_q": "Do metrics cost extra?",
 	"faq_metrics_a": "No. Metrics are metered by volume like logs and traces: {included} GB included, then {rate} per GB. There is no per-series, per-sample or custom-metric surcharge.",
 	"faq_sessions_q": "How are browser sessions and product events billed?",
-	"faq_sessions_a": "A browser session is one visitor session recorded by the browser SDK, replay included. {included} are included each month, then {rate} per session. Product events are unlimited and free while they are in beta.",
+	"faq_sessions_a": "A browser session is one visitor session recorded by the browser SDK, replay included. {included} are included each month, then {rate} per session.",
+	"faq_events_priced": "Product events are your track() calls, /v1/events posts and annotated spans: {included} are included each month, then {rate} per million. Automatic page views are not counted.",
+	"faq_events_beta": "Product events are unlimited and free while they are in beta.",
 	"faq_spend_q": "Can I cap what I spend?",
 	"faq_spend_a": "Yes. Set an overage cap per signal in the billing settings, and usage alerts at the thresholds you choose. When a signal reaches its cap, ingest for that signal is rejected until the billing cycle resets. Caps and alerts run on the same usage your invoice is built from.",
 	"stack_eyebrow": "What it works with",
diff --git a/apps/landing/messages/ja.json b/apps/landing/messages/ja.json
index 2da766dd62..4e8dc9cdd1 100644
--- a/apps/landing/messages/ja.json
+++ b/apps/landing/messages/ja.json
@@ -6,14 +6,14 @@
 	"pe_point_1_body": "\u30b9\u30d1\u30f3\u306b maple.product_event.name \u3092\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u30a4\u30d9\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u8a00\u8a9e\u306f\u554f\u3044\u307e\u305b\u3093\u3002\u30a4\u30d9\u30f3\u30c8\u306f\u5b9f\u884c\u3057\u305f\u30c8\u30ec\u30fc\u30b9\u3078\u306e\u30ea\u30f3\u30af\u3092\u4fdd\u6301\u3057\u307e\u3059\u3002",
 	"pe_point_2_title": "\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u540c\u3058\u4eba",
 	"pe_point_2_body": "\u30b5\u30a4\u30c8\u3078\u306e\u533f\u540d\u306e\u8a2a\u554f\u306f\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d10\u3065\u304d\u307e\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u306f Cookie \u3067\u306f\u306a\u304f\u4eba\u3092\u6570\u3048\u307e\u3059\u3002",
-	"pe_point_3_title": "\u30d9\u30fc\u30bf\u671f\u9593\u4e2d\u306f\u7121\u6599",
-	"pe_point_3_body": "\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8\u306f\u30d9\u30fc\u30bf\u671f\u9593\u4e2d\u306f\u7121\u5236\u9650\u3067\u3001365 \u65e5\u9593\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002\u81ea\u52d5\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002",
+	"pe_point_3_title": "\u6bce\u6708 100 \u4e07\u30a4\u30d9\u30f3\u30c8\u307e\u3067\u7121\u6599",
+	"pe_point_3_body": "\u8d85\u904e\u5206\u306f 100 \u4e07\u30a4\u30d9\u30f3\u30c8\u3042\u305f\u308a $5\u3002\u81ea\u52d5\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u305a\u3001\u3059\u3079\u3066\u306e\u30a4\u30d9\u30f3\u30c8\u306f 365 \u65e5\u9593\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002",
 	"pe_link_feature": "\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8 \u2192",
 	"pe_link_docs": "\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8",
 	"nav_product_events": "\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8",
 	"nav_desc_product_events": "\u30a4\u30d9\u30f3\u30c8\u306e\u30d5\u30a1\u30cd\u30eb\u3001\u96e2\u8131\u3001\u30d1\u30b9",
 	"feat_pe_seo_title": "\u30d7\u30ed\u30c0\u30af\u30c8\u5206\u6790\u3068\u30d5\u30a1\u30cd\u30eb | Maple",
-	"feat_pe_seo_desc": "\u30d6\u30e9\u30a6\u30b6\u3001\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u3001\u307e\u305f\u306f\u4efb\u610f\u306e OpenTelemetry \u30b9\u30d1\u30f3\u304b\u3089\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3002\u30c8\u30ec\u30fc\u30b9\u3084\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u96a3\u3067\u30d5\u30a1\u30cd\u30eb\u3001\u96e2\u8131\u3001\u30d1\u30b9\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u30d9\u30fc\u30bf\u671f\u9593\u4e2d\u306f\u7121\u5236\u9650\u3067\u3059\u3002",
+	"feat_pe_seo_desc": "\u30d6\u30e9\u30a6\u30b6\u3001\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u3001\u307e\u305f\u306f\u4efb\u610f\u306e OpenTelemetry \u30b9\u30d1\u30f3\u304b\u3089\u30d7\u30ed\u30c0\u30af\u30c8\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3002\u30c8\u30ec\u30fc\u30b9\u3084\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u96a3\u3067\u30d5\u30a1\u30cd\u30eb\u3001\u96e2\u8131\u3001\u30d1\u30b9\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u6bce\u6708 100 \u4e07\u30a4\u30d9\u30f3\u30c8\u307e\u3067\u542b\u307e\u308c\u3001\u8d85\u904e\u5206\u306f 100 \u4e07\u30a4\u30d9\u30f3\u30c8\u3042\u305f\u308a $5 \u3067\u3059\u3002",
 	"feat_pe_hero_title": "\u30c8\u30ec\u30fc\u30b9\u306e\u96a3\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u5206\u6790\u3092",
 	"feat_pe_hero_lede": "\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u81ea\u52d5\u3067\u8a18\u9332\u3055\u308c\u307e\u3059\u3002\u305d\u308c\u4ee5\u5916\u306f\u30d6\u30e9\u30a6\u30b6\u3001\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u3001\u307e\u305f\u306f\u65e2\u5b58\u306e\u30b9\u30d1\u30f3\u304b\u3089\u8a08\u6e2c\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3059\u308b\u5834\u6240\u3092\u30ec\u30a4\u30c6\u30f3\u30b7\u3068\u540c\u3058\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002",
 	"feat_pe_artifact_title": "\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3059\u308b\u30b9\u30c6\u30c3\u30d7\u3092\u898b\u3064\u3051\u308b",
diff --git a/apps/landing/messages/ko.json b/apps/landing/messages/ko.json
index 24e54fbfe8..1b4dbcb530 100644
--- a/apps/landing/messages/ko.json
+++ b/apps/landing/messages/ko.json
@@ -6,14 +6,14 @@
 	"pe_point_1_body": "\uc2a4\ud32c\uc5d0 maple.product_event.name\uc744 \uc124\uc815\ud558\uba74 \uc774\ubca4\ud2b8\uac00 \ub429\ub2c8\ub2e4. \uc5b8\uc5b4\ub294 \uc0c1\uad00\uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ubca4\ud2b8\ub294 \uc2e4\ud589\ub41c \ud2b8\ub808\uc774\uc2a4\ub85c\uc758 \ub9c1\ud06c\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.",
 	"pe_point_2_title": "\ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \ud55c \uc0ac\ub78c",
 	"pe_point_2_body": "\uc0ac\uc774\ud2b8\uc758 \uc775\uba85 \ubc29\ubb38\uc740 \uac00\uc785\ud55c \uc0ac\uc6a9\uc790\uc640 \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ud37c\ub110\uc740 \ucfe0\ud0a4\uac00 \uc544\ub2c8\ub77c \uc0ac\ub78c\uc744 \uc149\ub2c8\ub2e4.",
-	"pe_point_3_title": "\ubca0\ud0c0 \uae30\uac04 \ubb34\ub8cc",
-	"pe_point_3_body": "\ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8\ub294 \ubca0\ud0c0 \uae30\uac04 \ub3d9\uc548 \ubb34\uc81c\ud55c\uc774\uba70 365\uc77c\uac04 \ubcf4\uad00\ub429\ub2c8\ub2e4. \uc790\ub3d9 \ud398\uc774\uc9c0\ubdf0\ub294 \uc9d1\uacc4\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.",
+	"pe_point_3_title": "\ub9e4\uc6d4 100\ub9cc \uc774\ubca4\ud2b8 \ubb34\ub8cc",
+	"pe_point_3_body": "\ucd08\uacfc\ubd84\uc740 100\ub9cc \uc774\ubca4\ud2b8\ub2f9 $5\uc785\ub2c8\ub2e4. \uc790\ub3d9 \ud398\uc774\uc9c0\ubdf0\ub294 \uc9d1\uacc4\ub418\uc9c0 \uc54a\uc73c\uba70 \ubaa8\ub4e0 \uc774\ubca4\ud2b8\ub294 365\uc77c\uac04 \ubcf4\uad00\ub429\ub2c8\ub2e4.",
 	"pe_link_feature": "\ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8 \u2192",
 	"pe_link_docs": "\ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8 \ubb38\uc11c",
 	"nav_product_events": "\ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8",
 	"nav_desc_product_events": "\uc774\ubca4\ud2b8 \uae30\ubc18 \ud37c\ub110, \uc774\ud0c8, \uacbd\ub85c",
 	"feat_pe_seo_title": "\ud504\ub85c\ub355\ud2b8 \ubd84\uc11d\uacfc \ud37c\ub110 | Maple",
-	"feat_pe_seo_desc": "\ube0c\ub77c\uc6b0\uc800, \ubc31\uc5d4\ub4dc \ub610\ub294 \ubaa8\ub4e0 OpenTelemetry \uc2a4\ud32c\uc5d0\uc11c \ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8\ub97c \uc218\uc9d1\ud558\uc138\uc694. \ud2b8\ub808\uc774\uc2a4\uc640 \uba54\ud2b8\ub9ad \uc606\uc5d0\uc11c \ud37c\ub110, \uc774\ud0c8, \uacbd\ub85c\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubca0\ud0c0 \uae30\uac04 \ubb34\uc81c\ud55c.",
+	"feat_pe_seo_desc": "\ube0c\ub77c\uc6b0\uc800, \ubc31\uc5d4\ub4dc \ub610\ub294 \ubaa8\ub4e0 OpenTelemetry \uc2a4\ud32c\uc5d0\uc11c \ud504\ub85c\ub355\ud2b8 \uc774\ubca4\ud2b8\ub97c \uc218\uc9d1\ud558\uc138\uc694. \ud2b8\ub808\uc774\uc2a4\uc640 \uba54\ud2b8\ub9ad \uc606\uc5d0\uc11c \ud37c\ub110, \uc774\ud0c8, \uacbd\ub85c\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uc6d4 100\ub9cc \uc774\ubca4\ud2b8 \ud3ec\ud568, \ucd08\uacfc\ubd84\uc740 100\ub9cc \uc774\ubca4\ud2b8\ub2f9 $5.",
 	"feat_pe_hero_title": "\ud2b8\ub808\uc774\uc2a4 \uc606\uc758 \ud504\ub85c\ub355\ud2b8 \ubd84\uc11d",
 	"feat_pe_hero_lede": "\ud398\uc774\uc9c0\ubdf0\ub294 \uc790\ub3d9\uc73c\ub85c \uae30\ub85d\ub429\ub2c8\ub2e4. \ub098\uba38\uc9c0\ub294 \ube0c\ub77c\uc6b0\uc800, \ubc31\uc5d4\ub4dc \ub610\ub294 \uc774\ubbf8 \ub0b4\ubcf4\ub0b4\ub294 \uc2a4\ud32c\uc5d0\uc11c \uc218\uc9d1\ud558\uace0, \uc0ac\uc6a9\uc790\uac00 \uba48\ucd94\ub294 \uacf3\uc744 \ub808\uc774\ud134\uc2dc\uc640 \uac19\uc740 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.",
 	"feat_pe_artifact_title": "\uc0ac\uc6a9\uc790\uac00 \uba48\ucd94\ub294 \ub2e8\uacc4 \ucc3e\uae30",
diff --git a/apps/landing/src/lib/pricing-faq.ts b/apps/landing/src/lib/pricing-faq.ts
index 8bba62565f..b4558f9bc8 100644
--- a/apps/landing/src/lib/pricing-faq.ts
+++ b/apps/landing/src/lib/pricing-faq.ts
@@ -11,7 +11,7 @@
  * resolves the locale per render (see `pricing-offer.ts`).
  */
 import * as m from "../paraglide/messages.js"
-import { getOffer, rateLabel } from "./pricing-offer"
+import { getOffer, money, rateLabel, volume } from "./pricing-offer"
 
 export interface FaqItem {
 	question: string
@@ -27,6 +27,12 @@ export async function pricingFaq(): Promise<FaqItem[]> {
 	const gbRate = rateLabel(gb?.rate ?? 0)
 	const includedSessions = (sessions?.included ?? 0).toLocaleString("en-US")
 	const sessionRate = rateLabel(sessions?.rate ?? 0)
+	// Quote an events rate only when the catalog prices them; an unlimited item has none.
+	const events = offer.allotments.find((a) => a.unit === "events")
+	const eventsAnswer =
+		events === undefined || events.unlimited || events.rate === undefined
+			? m.faq_events_beta()
+			: m.faq_events_priced({ included: volume(events, events.included), rate: money(events.rate) })
 
 	return [
 		{ question: m.faq_measure_q(), answer: m.faq_measure_a({ included: includedGB }) },
@@ -35,7 +41,7 @@ export async function pricingFaq(): Promise<FaqItem[]> {
 		{ question: m.faq_metrics_q(), answer: m.faq_metrics_a({ included: includedGB, rate: gbRate }) },
 		{
 			question: m.faq_sessions_q(),
-			answer: m.faq_sessions_a({ included: includedSessions, rate: sessionRate }),
+			answer: `${m.faq_sessions_a({ included: includedSessions, rate: sessionRate })} ${eventsAnswer}`,
 		},
 		{ question: m.faq_retention_q(), answer: m.faq_retention_a() },
 		{ question: m.faq_trial_q(), answer: m.faq_trial_a() },
diff --git a/apps/landing/src/lib/pricing-offer.ts b/apps/landing/src/lib/pricing-offer.ts
index 04f18b16bc..be3a1af4d7 100644
--- a/apps/landing/src/lib/pricing-offer.ts
+++ b/apps/landing/src/lib/pricing-offer.ts
@@ -37,8 +37,9 @@ export interface Allotment {
 	/** Price per `rateUnits` units once `included` is used up. */
 	rate?: number
 	/**
-	 * Units the rate is quoted per: 1 for GB and sessions, 1,000 for events.
-	 * Autumn's `billingUnits`; the rate is the price of one such block.
+	 * Units the rate is quoted per: 1 for GB and sessions, 1M for events. Autumn's
+	 * `billingUnits` except for events, which bill per 1,000 but are quoted per
+	 * million. The rate is the price of one such block.
 	 */
 	rateUnits: number
 }
@@ -73,6 +74,9 @@ const hasOwnUnit = (featureId: string): featureId is keyof typeof FEATURE_UNITS
 
 const unitFor = (featureId: string): Unit => (hasOwnUnit(featureId) ? FEATURE_UNITS[featureId] : "gb")
 
+/** "$5 / 1M events" reads better than the billed "$0.005 / 1,000 events". */
+const EVENTS_QUOTE_UNITS = 1_000_000
+
 /**
  * Capitalized, localized labels for the metered rows, keyed by Autumn featureId
  * (Autumn returns lowercase names like "logs").
@@ -141,14 +145,18 @@ export async function getOffer(): Promise<Offer> {
 					.filter((item) => item.featureId && !HIDDEN_FEATURE_IDS.has(item.featureId))
 					.map((item) => {
 						const featureId = item.featureId
+						const unit = unitFor(featureId)
+						const billingUnits = Math.max(1, item.price?.billingUnits ?? 1)
+						const rateUnits = unit === "events" ? EVENTS_QUOTE_UNITS : billingUnits
+						const amount = item.price?.amount
 						return {
 							featureId,
 							label: labels[featureId] ?? item.feature?.name ?? featureId,
-							unit: unitFor(featureId),
+							unit,
 							included: Number(item.included ?? 0),
 							unlimited: item.unlimited === true,
-							rate: item.price?.amount ?? undefined,
-							rateUnits: Math.max(1, item.price?.billingUnits ?? 1),
+							rate: amount == null ? undefined : (amount / billingUnits) * rateUnits,
+							rateUnits,
 						}
 					})
 					.sort((a, b) => dataFeatureRank(a.featureId) - dataFeatureRank(b.featureId)),
@@ -197,10 +205,10 @@ export async function getOffer(): Promise<Offer> {
 				featureId: "product_events",
 				label: labels.product_events!,
 				unit: "events",
-				// Free and unlimited during beta; mirrors `apps/api/autumn.config.ts`.
-				included: 0,
-				unlimited: true,
-				rateUnits: 1,
+				// Mirrors `apps/api/autumn.config.ts`: $0.005 per 1,000, quoted per 1M.
+				included: 1_000_000,
+				rate: 5,
+				rateUnits: EVENTS_QUOTE_UNITS,
 			},
 			{
 				featureId: "ai_credits",
@@ -229,21 +237,19 @@ export const money = (n: number) => {
 /** Sub-cent rates (per session) need three places; per-GB rates need two. */
 export const rateLabel = (n: number) => `$${n < 0.01 ? n.toFixed(3) : n.toFixed(2)}`
 
+/** Whole millions as "1M"; anything else exact. */
+const count = (n: number) =>
+	n >= 1_000_000 && n % 1_000_000 === 0 ? `${n / 1_000_000}M` : n.toLocaleString("en-US")
+
 /**
  * The block a rate is quoted per, for the "then {rate} / …" sentence: 1 for
- * GB and sessions, "1,000" for events. Localized unit words come from the
+ * GB and sessions, "1M" for events. Localized unit words come from the
  * message catalog; this only supplies the number.
  */
-export const rateBlock = (a: Allotment) => a.rateUnits.toLocaleString("en-US")
+export const rateBlock = (a: Allotment) => count(a.rateUnits)
 
 export const volume = (a: Allotment, n: number) =>
-	a.unlimited
-		? m.pricing_unlimited()
-		: a.unit === "gb"
-			? `${n} GB`
-			: a.unit === "usd"
-				? money(n)
-				: n.toLocaleString("en-US")
+	a.unlimited ? m.pricing_unlimited() : a.unit === "gb" ? `${n} GB` : a.unit === "usd" ? money(n) : count(n)
 
 /**
  * AI usage has no flat rate: a credit is a dollar of model spend, priced per
diff --git a/apps/landing/src/pages/llms.txt.ts b/apps/landing/src/pages/llms.txt.ts
index 984fbc310f..b76a52a931 100644
--- a/apps/landing/src/pages/llms.txt.ts
+++ b/apps/landing/src/pages/llms.txt.ts
@@ -45,7 +45,7 @@ export const GET: APIRoute = ({ site }) => {
 
 		"## Pricing",
 		"",
-		"One plan: $39 a month with 100 GB each of logs, traces and metrics included, then $0.30 per GB per signal; 5,000 browser sessions included, then $0.002 per session; product events free during beta.",
+		"One plan: $39 a month with 100 GB each of logs, traces and metrics included, then $0.30 per GB per signal; 5,000 browser sessions included, then $0.002 per session; 1M product events included, then $5 per million (page views not counted).",
 		"",
 		...both("Pricing", "/pricing"),
 		"",
diff --git a/apps/web/src/components/settings/pricing-cards.tsx b/apps/web/src/components/settings/pricing-cards.tsx
index 2abfbe3baf..7d73e7cf9d 100644
--- a/apps/web/src/components/settings/pricing-cards.tsx
+++ b/apps/web/src/components/settings/pricing-cards.tsx
@@ -7,7 +7,7 @@ import { Result, useAtomRefresh, useAtomValue } from "@/lib/effect-atom"
 import { billingCustomerAtom, billingPlansAtom } from "@/lib/services/atoms/billing-atoms"
 import { useBillingActions } from "@/hooks/use-billing-actions"
 import { showErrorToast } from "@/lib/error-toast"
-import { formatCount } from "@/lib/billing/usage"
+import { formatCount, formatQuoteUnits, quoteUnits } from "@/lib/billing/usage"
 import { useTimezonePreference } from "@/hooks/use-timezone-preference"
 import { formatDateInTimezone } from "@/lib/timezone-format"
 import { getTrialStatus } from "@/lib/billing/plan-gating"
@@ -131,6 +131,19 @@ function normalizeDetailText(text: string): string {
 	return text.replace(/\bper\s+(?:[\d,]+\s+)?(?:logs?|traces?|metrics?)\b/i, "per GB")
 }
 
+// Autumn words the rate per billing block ("$0.005 per 1,000"); events are quoted per million, in its style.
+function formatDetail(item: PlanItem): string | undefined {
+	const amount = item.price?.amount
+	const billingUnits = item.price?.billingUnits ?? 1
+	const unit = item.featureId ? COUNT_UNITS[item.featureId] : undefined
+	const quote = item.featureId ? quoteUnits(item.featureId, billingUnits) : billingUnits
+	if (amount != null && unit !== undefined && quote !== billingUnits && billingUnits > 0) {
+		const perQuote = (amount / billingUnits) * quote
+		return `then $${Number(perQuote.toPrecision(6))} per ${formatQuoteUnits(quote)} ${unit}`
+	}
+	return item.display?.secondaryText ? normalizeDetailText(item.display.secondaryText) : undefined
+}
+
 function getFeatureRows(plan: Plan) {
 	return plan.items
 		.filter((item) => item.featureId && !HIDDEN_FEATURE_IDS.has(item.featureId))
@@ -141,7 +154,7 @@ function getFeatureRows(plan: Plan) {
 				item.feature?.name ??
 				item.featureId,
 			value: formatIncludedUsage(item),
-			detail: item.display?.secondaryText ? normalizeDetailText(item.display.secondaryText) : undefined,
+			detail: formatDetail(item),
 		}))
 }
 
diff --git a/apps/web/src/lab/onboarding/onboarding-lab.tsx b/apps/web/src/lab/onboarding/onboarding-lab.tsx
index d7e0d90658..b777ae65ba 100644
--- a/apps/web/src/lab/onboarding/onboarding-lab.tsx
+++ b/apps/web/src/lab/onboarding/onboarding-lab.tsx
@@ -7,7 +7,7 @@ import { AnimatePresence } from "motion/react"
 import { Link } from "@tanstack/react-router"
 import { Button } from "@maple/ui/components/ui/button"
 import { MapleMark } from "@maple/ui/components/icons/maple-mark"
-import { CatalogPlan } from "@maple/domain/http"
+import { CatalogPlan, CatalogPlanItem, CatalogPlanItemPrice } from "@maple/domain/http"
 import { STEP_IDS } from "@/atoms/quick-start-atoms"
 import type { OnboardingRole } from "@/lib/onboarding-role"
 import { OnboardingLayout } from "@/components/onboarding/onboarding-layout"
@@ -17,12 +17,33 @@ import { StepPlanLayout } from "@/components/onboarding/step-plan"
 import { PlanCards } from "@/components/settings/pricing-cards"
 
 // Illustrative catalog only. This lab never mounts billing or seed actions.
+const meteredItem = (
+	featureId: string,
+	included: number,
+	amount: number,
+	billingUnits: number,
+	secondaryText: string,
+) =>
+	new CatalogPlanItem({
+		featureId,
+		included,
+		price: new CatalogPlanItemPrice({ amount, billingUnits, interval: "month" }),
+		display: { secondaryText },
+	})
+
+// Mirrors `apps/api/autumn.config.ts`, with Autumn's own display text.
 const PLANS = [
 	new CatalogPlan({
 		id: "startup",
 		name: "Startup",
-		price: { amount: 25, interval: "month" },
-		items: [],
+		price: { amount: 39, interval: "month" },
+		items: [
+			meteredItem("logs", 100, 0.3, 1, "then $0.3 per Logs"),
+			meteredItem("traces", 100, 0.3, 1, "then $0.3 per Traces"),
+			meteredItem("metrics", 100, 0.3, 1, "then $0.3 per Metrics"),
+			meteredItem("browser_sessions", 5000, 0.002, 1, "then $0.002 per browser session"),
+			meteredItem("product_events", 1_000_000, 0.005, 1000, "then $0.005 per 1,000 product events"),
+		],
 		customerEligibility: { trialAvailable: true },
 	}),
 ]
diff --git a/apps/web/src/lib/billing/cost-estimate.test.ts b/apps/web/src/lib/billing/cost-estimate.test.ts
index 93054bb598..2173ecc89c 100644
--- a/apps/web/src/lib/billing/cost-estimate.test.ts
+++ b/apps/web/src/lib/billing/cost-estimate.test.ts
@@ -31,7 +31,7 @@ function buildCustomer(
 }
 
 // Mirrors apps/api/autumn.config.ts: $39/mo base, 100 GB included per signal at
-// $0.30/GB overage, 5000 sessions at $0.002/session, 1M events at $0.05/1,000.
+// $0.30/GB overage, 5000 sessions at $0.002/session, 1M events at $0.005/1,000.
 const startupPlan = {
 	id: "startup",
 	name: "Startup",
@@ -42,7 +42,7 @@ const startupPlan = {
 		{ featureId: "traces", included: 100, price: { amount: 0.3, billingUnits: 1 } },
 		{ featureId: "metrics", included: 100, price: { amount: 0.3, billingUnits: 1 } },
 		{ featureId: "browser_sessions", included: 5000, price: { amount: 0.002, billingUnits: 1 } },
-		{ featureId: "product_events", included: 1_000_000, price: { amount: 0.05, billingUnits: 1000 } },
+		{ featureId: "product_events", included: 1_000_000, price: { amount: 0.005, billingUnits: 1000 } },
 	],
 } as Plan
 
@@ -107,19 +107,19 @@ describe("estimateCycleCost", () => {
 		expect(metrics!.detail).toContain("279.75 GB over included")
 	})
 
-	it("bills product events per 1,000-event block and says so in the detail", () => {
+	it("bills product events per 1,000-event block but quotes the rate per million", () => {
 		const estimate = estimateCycleCost({
 			customer: buildCustomer([buildSubscription()], { product_events: { granted: 1_000_000 } }),
 			plans: [startupPlan],
 			usage: usage({ product_events: 1_250_500 }),
 		})
 		const events = estimate!.lines.find((l) => l.key === "overage:product_events")
-		// 250,500 over → ceil(250.5) = 251 blocks × $0.05
+		// 250,500 over → ceil(250.5) = 251 blocks × $0.005
 		expect(events).toMatchObject({
 			label: "Product Events overage",
-			detail: "250,500 events over included × $0.05 / 1,000 events",
+			detail: "250,500 events over included × $5.00 / 1M events",
 		})
-		expect(events!.amount).toBeCloseTo(12.55)
+		expect(events!.amount).toBeCloseTo(1.255)
 	})
 
 	it("rounds overage up per billingUnits block", () => {
diff --git a/apps/web/src/lib/billing/cost-estimate.ts b/apps/web/src/lib/billing/cost-estimate.ts
index a9b5835f95..8efb134239 100644
--- a/apps/web/src/lib/billing/cost-estimate.ts
+++ b/apps/web/src/lib/billing/cost-estimate.ts
@@ -7,7 +7,7 @@ import {
 	type PlanLike,
 } from "@maple/domain/billing"
 import { formatCurrency } from "@maple/domain/format"
-import { formatCount, formatUsage } from "./usage"
+import { formatCount, formatQuoteUnits, formatUsage, quoteUnits } from "./usage"
 
 // Metered features surfaced on the billing page. AI token features stay hidden,
 // matching HIDDEN_FEATURE_IDS in pricing-cards.tsx.
@@ -144,9 +144,11 @@ export function estimateCycleCost({
 		const billingUnits = item?.price?.billingUnits ?? 1
 		const units = Math.ceil(over / (billingUnits > 0 ? billingUnits : 1))
 		const unit = featureUnit(featureId)
+		const block = quoteUnits(featureId, billingUnits > 0 ? billingUnits : 1)
+		const blockRate = (rate / (billingUnits > 0 ? billingUnits : 1)) * block
 		const rateLabel =
-			billingUnits > 1
-				? `${formatUnitPrice(rate)} / ${formatCount(billingUnits)} ${unit}s`
+			block > 1
+				? `${formatUnitPrice(blockRate)} / ${formatQuoteUnits(block)} ${unit}s`
 				: `${formatUnitPrice(rate)} / ${unit}`
 		lines.push({
 			key: `overage:${featureId}`,
diff --git a/apps/web/src/lib/billing/spend.test.ts b/apps/web/src/lib/billing/spend.test.ts
index 08a2331dc2..2a6728301b 100644
--- a/apps/web/src/lib/billing/spend.test.ts
+++ b/apps/web/src/lib/billing/spend.test.ts
@@ -24,8 +24,8 @@ const startupPlan = {
 		{ featureId: "traces", included: 100, price: { amount: 0.3 } },
 		{ featureId: "metrics", included: 100, price: { amount: 0.3 } },
 		{ featureId: "browser_sessions", included: 5_000, price: { amount: 0.002 } },
-		// Quoted per 1,000 events: `amount` is the price of one billing block.
-		{ featureId: "product_events", included: 1_000_000, price: { amount: 0.05, billingUnits: 1_000 } },
+		// Billed per 1,000 events: `amount` is the price of one billing block.
+		{ featureId: "product_events", included: 1_000_000, price: { amount: 0.005, billingUnits: 1_000 } },
 	],
 } as CatalogPlan
 
@@ -203,7 +203,7 @@ describe("buildSpendModel", () => {
 		expect(result?.partial).toBe(true)
 	})
 
-	it("prices product events per event from a rate quoted per 1,000", () => {
+	it("prices product events per event from a rate billed per 1,000", () => {
 		const result = buildSpendModel({
 			customer: buildCustomer(),
 			plans: [startupPlan],
@@ -214,10 +214,10 @@ describe("buildSpendModel", () => {
 
 		const events = result.features.find((feature) => feature.featureId === "product_events")
 		if (events === undefined) throw new Error("expected product_events")
-		// 400,000 events over × $0.05 / 1,000 = $20 — NOT 400,000 × $0.05.
+		// 400,000 events over × $0.005 / 1,000 = $2, NOT 400,000 × $0.005.
 		expect(events.overageUnits).toBe(400_000)
-		expect(events.overageCents).toBe(2_000)
-		expect(events.ratePerUnit).toBeCloseTo(0.00005, 10)
+		expect(events.overageCents).toBe(200)
+		expect(events.ratePerUnit).toBeCloseTo(0.000005, 12)
 		expect(events.billingUnits).toBe(1_000)
 		expect(result.topDriver?.featureId).toBe("product_events")
 	})
@@ -233,7 +233,7 @@ describe("buildSpendModel", () => {
 			traces: "$0.30/GB",
 			metrics: "$0.30/GB",
 			browser_sessions: "$0.002/session",
-			product_events: "$0.05/1,000 events",
+			product_events: "$5/1M events",
 		})
 		expect(featureUnit("product_events")).toBe("events")
 		expect(featureUnit("browser_sessions")).toBe("sessions")
diff --git a/apps/web/src/lib/billing/spend.ts b/apps/web/src/lib/billing/spend.ts
index 94f83d50a6..734c475f99 100644
--- a/apps/web/src/lib/billing/spend.ts
+++ b/apps/web/src/lib/billing/spend.ts
@@ -9,7 +9,7 @@ import {
 	type FeatureUsagePricing,
 	type PlanLike,
 } from "@maple/domain/billing"
-import { formatCount } from "./usage"
+import { formatQuoteUnits, quoteUnits } from "./usage"
 
 /**
  * The billing page's spend model: one place that turns the Autumn snapshot plus
@@ -81,7 +81,7 @@ export const featureUnit = (featureId: string): "GB" | "sessions" | "events" =>
 
 /**
  * The overage rate as the catalog quotes it: per GB for the byte signals, per
- * unit for sessions, and per `billingUnits` for events ("$0.05/1,000 events") —
+ * unit for sessions, and per million for events ("$5/1M events"):
  * the per-event rate is a fraction of a cent and would read as "$0" if rendered
  * through the currency formatter.
  */
@@ -89,9 +89,10 @@ export const formatRateLabel = (feature: FeatureSpend): string | null => {
 	if (feature.ratePerUnit === null) return null
 	const unit = countUnitOf(feature.featureId)
 	if (unit === undefined) return `$${feature.ratePerUnit.toFixed(2)}/GB`
-	if (feature.billingUnits > 1) {
-		const perBlock = feature.ratePerUnit * feature.billingUnits
-		return `$${Number(perBlock.toPrecision(6))}/${formatCount(feature.billingUnits)} ${unit}s`
+	const block = quoteUnits(feature.featureId, feature.billingUnits)
+	if (block > 1) {
+		const perBlock = feature.ratePerUnit * block
+		return `$${Number(perBlock.toPrecision(6))}/${formatQuoteUnits(block)} ${unit}s`
 	}
 	return `$${feature.ratePerUnit}/${unit}`
 }
diff --git a/apps/web/src/lib/billing/usage.ts b/apps/web/src/lib/billing/usage.ts
index acab45e1be..54325de035 100644
--- a/apps/web/src/lib/billing/usage.ts
+++ b/apps/web/src/lib/billing/usage.ts
@@ -14,3 +14,20 @@ export function formatUsage(gb: number): string {
 export function formatCount(value: number): string {
 	return Math.max(0, Math.round(value)).toLocaleString("en-US")
 }
+
+/**
+ * Events bill per 1,000 (so overage rounds to half a cent) but are quoted per
+ * million: "$5/1M events" reads better than "$0.005/1,000 events".
+ */
+const QUOTE_UNITS = { product_events: 1_000_000 } as const
+const hasQuoteUnits = (featureId: string): featureId is keyof typeof QUOTE_UNITS => featureId in QUOTE_UNITS
+
+/** Units a feature's rate is quoted per: its own quote block, else the catalog's `billingUnits`. */
+export function quoteUnits(featureId: string, billingUnits: number): number {
+	return hasQuoteUnits(featureId) ? QUOTE_UNITS[featureId] : billingUnits
+}
+
+/** A quote block as a label: "1M" for whole millions, else exact ("1,000"). */
+export function formatQuoteUnits(units: number): string {
+	return units >= 1_000_000 && units % 1_000_000 === 0 ? `${units / 1_000_000}M` : formatCount(units)
+}
diff --git a/docs/product-events-funnels.md b/docs/product-events-funnels.md
index 88ed1dea58..baa8c0b706 100644
--- a/docs/product-events-funnels.md
+++ b/docs/product-events-funnels.md
@@ -44,11 +44,10 @@ rows in the batch (a browser `track()` call is the same unit as a server-side ev
 entitlement REJECTION on `browser_sessions`. **Neither path rejects on `product_events`**: an
 exhausted (or un-provisioned) product-events allowance bills usage-based overage instead of 402-ing
 a whole session transcript or a backend's buffered batch. Automatic session events (clicks,
-navigations, ...) stay unmetered. **Beta pricing (2026-08-17): the `startup` item is
-`unlimited: true` with no price.** Usage is tracked in Autumn (and shown on the billing page as
-"Unlimited · free during beta") so real volumes are known before a price is set. To start
-charging, swap `unlimited` for an `included` allowance + `price` in `apps/api/autumn.config.ts` (the commented example is $0.05 per 1,000 events past 1M/month) and
-push. `DailySpendService` emits `DailyVolume.productEvents` from `product_events`
+navigations, ...) stay unmetered. **Pricing (2026-10-15): 1M events/month included, then $5 per
+million**, configured as `$0.005` per 1,000 in `apps/api/autumn.config.ts` because Autumn rounds
+overage up to whole billing blocks. The landing page and billing UI quote it per 1M. It was
+`unlimited: true` during the beta (2026-08-17 to 2026-10-15). `DailySpendService` emits `DailyVolume.productEvents` from `product_events`
 (`Kind != 'navigation'`, matching what the gateway meters).
 
 ## Where we are